A good business model in today’s economy is one that stays up to date on all the new marketing trends.
So, what is social media marketing? represents the new frontier. Use the concepts in this piece to utilize such sites to your fullest business advantage…
1. Make sure your blog or channel has excellent content that engages, educates, and inspires.
A great blog serves as the cornerstone of your social media marketing. When you create content that people cannot wait to read, they will keep coming back. The bottom line is that good content is what is behind any type of media, and social media marketing is no exception.
If you are using social media to promote your product and you have written a blog post, have it posted to your Facebook page as well. This way, everyone that is on your list of friends has access to your blog posts. The same holds true for other social media marketing network sites.
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2. Create exclusive content.
In order to increase your customers’ desire towards your social media marketing pages, have exclusive offers that they can only obtain by following you. If customers are treated specially for being followers, they are even more likely to subscribe and stay subscribed to your feed or profile.
3. Stay humble! Your followers will not appreciate reading what you have to brag about, even if you are successful.
Do not make yourself seem more prominent than your customers or followers. They are the key to your business’s success.
You will be more successful if you can come up with new and interesting social media marketing content. People will share something they believe is worth their time or provokes a pleasant reaction. Look at successful campaigns and identify the type of content that people will want to share with their friends on social networks.
4. Work for free, give everything away, and spend money!
In your social media marketing, give prizes to your milestone likers or followers. Give away gift certificates or interesting things related to your product to your hundredth, thousandth and millionth followers. Not only will this encourage people to subscribe to your content, the winner will rave for a lifetime about how great your particular widget is.
Before beginning a social media marketing campaign you should consider purchasing guides to lead you in the right direction. A guide includes information about the leading social media sites. It will give you all that you need to know from the basics of setting up a page to strategies to increasing traffic.
5. Don’t be afraid to seek out help and use social resources.
Use the questions and answer feature of LinkedIn. LinkedIn’s Q&A works like a large discussion forum: look up questions related to your products or industry and write useful answers to them. You could also post a link to one of your articles if you do not have time to write something.
Have some flexibility about the frequency of your page updates. When launching a major campaign or new product, plentiful updates are critical. If, however, you have no reason to post every day, don’t force it. Update only as appropriate.
Videos are a great content for your social media marketing as well. Demographics show that video is the largest and fastest growing online application. You can make your old articles and posts into video presentations using screen capture and presentation tools available on the web. Add them to your YouTube profile and link them to your social media pages.
If your social media marketing campaign involves Twitter, get the most followers you can. The number of Twitter followers an entity has, is now a serious measuring stick of importance in today’s social media marketing world. Companies always love seeing that their Twitter feed has more followers than their competitors and are quick to point it out to their customers. You should too.
Following the suggestions contained within this article will allow you to prosper from social media marketing. Giving an online presence to your business is very easy with these social media sites. If you want to step into the world of social media marketing, you needn’t set up your own website… Yet.
[reminder]What challenges are you facing right now with your social media marketing?[/reminder]